BR; Blue Bloods - Melissa de la Cruz

Within New York City’s most elite families, there lurks a secret society of celebrated Americans whose ancestors sailed on the Mayflower. They are the powerful and the wealthy—and in fact, they are not human. They are the Blue Bloods, an ancient group of vampires.
Schuyler Van Alen has never fit in at Duchesne, her prestigious New York City private school. She prefers baggy, vintage clothes instead of the Prada and pearls worn by her classmates, and she lives with her reclusive grandmother in a dilapidated mansion. Schuyler is a loner—and happy that way.
But when she turns fifteen, Schuyler’s life changes dramatically. She has a mosaic of blue veins on her arms, and craves raw meat. The death of a popular girl from Duchesne is surrounded by a mystery that haunts her. And strangest off all, Jack Force, the most popular boy in school, is showing a sudden interest in her.
Schuyler wants to find out the secrets the Blue Bloods are keeping. But is she herself in danger?

Well where to start...I guess I should congratulate the author for trying something different with vampires...that is the only slightly good thing I have to say about this book. I'm rather fed up with this clique; rich, sophisticated, bratty, beach dwelling idea of vampires. This book seems to have just jumped on this horrendous band wagon.
 I understand the point of emphasising the excessive use if brands, and clothing styles, but it is too much. These names overtake the story, seemingly replacing normal description - these confusing, long lists of brand names, take away from any potential plot line. The remaining plot, doesn't flow well at all, comes across as fruitless, with no action, or romantic interest. There was no sense of passion, no clear idea of where the book was going...
 Needless to say I didn't enjoy this book at all, it was a real effort to keep going. The characters were flat, with no emotion. There were basic layouts for some really interesting characters, specifically Dylan (was his name Dylan??) anyway all this potential went to waste...as everything seemed rushed, despite nothing happening. These teenagers just accepted they were vampires/blue bloods, in the equivalent of 15 minutes! And why the author decided to gloss over the conversation where they are told they are the undead is beyond my comprehension! I do not understand how she thought that would work.
I give this book a 2.5/10 rating. I was tempted to give it a 1/10, but it was saved a bit, because the idea behind the novel had potential, it just wasn't pulled off in the writing.